PMP 2007

MONTBLANC

Shanghai: Building on the continuing growth of leather-goods as an important part of the Montblanc product portfolio, the brand began a strategic mission to create products that would appeal to women. The PMP dedicated a large space to the new womens handbags.

2007 – A Focus on Women

Throughout 2006 many Montblanc boutiques were redesigned with the female audience in mind and in 2007, RSP staged A Tribute to Women to launch their Haute Joaillerie collection.

The design guideline for the PMP conference set-up followed the theme with product displays set-up along the new, more feminine line within the hotel ball-room. The new luxury leather handbags were showcased in wonderful bubbles set into the walls.

Designed, Produced and Managed by RSP

Held over four days, the programme included daily meetings in the hotel ball-room managed by RSP and then a number of off-site dinners and hospitality events for the international and local Montblanc staff visiting Shanghai.

In addition to a dinner in the hotel ball-room, another was an event themed around an exhibition of the Montblanc art collection in the Friendship Hall at the Shanghai Exhibition Centre which reinforced the brands commitment to cultural advancement. The conference finale was arranged at the iconic Paramount Dance Hall with their 1920’s entertainment from Shanghais initial heyday.