ONE PEKING ROAD

DIOR

Hong Kong: After months of postponing the opening events for Dior’s first flagship Hong Kong boutique while the city fought the SAR’s invasion, the moment arrived for RSP and the team to put together two nights of events, for thousands of guests in just three weeks.

It’s All In The Timing

While the other brands in town were cancelling events, Dior took the decision to go forward with their Flagship opening to remind people that even in the face of adversity (SAR’s), their brand of optimism wins. By bringing celebrities from Korea, Japan and the rest of Asia, Dior single-handedly communicated that Hong Kong was once again open for business and was rewarded with unprecedented media coverage of the One Peking Road opening events as well as a case study in the HK University Marketing Curriculum.

Absolutely everything was fitted before the spaces could be dressed and styled. All in less than one week.

One Week To Dress A Concrete Shell In Glamour

The top two floors of One Peking Road (now Aqua Bar and Restaurant), several floors above the new Dior boutique was an unfinished space, granting RSP complete creative freedom to create a gala dinner and then a party the following evening for 2000 of the regions most fashionable people. Absolutely everything from light bulbs to toilets had to be fitted before the spaces could be dressed and styled. All in less than a week.

“The difference between certain companies is dexterity versus a very fixed approach. Our brand can’t blend or change to fit the production house, and some companies are stubborn in their execution to fit the design. RSP has always been able to move in different ways and directions and satisfy even our toughest of briefs.” Peter Cheung – Regional Marketing Director, Asia Pacific.