SPRING/SUMMER 2010

BALLY

Beijing: Fresh Grass made the backdrop for the launch of the Spring / Summer 2011 collection in Mainland China.

Cobalt, Sunshine, Emerald and Red

Were the bold colours that formed the backbone of the BALLY collection and provided a fresh palette at the intimate dinner the client wanted to introduce their new management to their most important Chinese customers and landlords?

In a zen-like, all white venue on the outskirts of Beijing, spring sprang in the midst of the Beijing winter shining fresh light on the timeless brand. Against a palette of grass and white, the new products stood out while guests watched the runway parade from Milan projected onto the white space. After, a sand-artist entertained making classic images with a moment’s lifespan.

Installation at the Flagship Store

Immediately after the dinner the collection was introduced to the BALLY flagship store in a pop-up boutique just for Beijing shoppers.